Sydney, NSW — Available worldwide
Photography, videography and content creation for brands, publications and creators who want images that feel as honest as they are beautiful.
Sydney, 2024
What I offer
01
Editorial, street, portrait and commercial shoots. Documentary coverage for events, brands and publications. Delivered print-ready and web-optimised.
02
Brand films, social reels, event coverage and documentary work. Full production from concept to colour grade, with short-form and long-form delivery.
03
Social-first content strategy, shooting and editing for brands and creators. Platform-native formats across Instagram, YouTube and TikTok.
Investment
Every project is scoped and quoted individually — scope, usage rights, location and timeline all affect the final number. These ranges reflect what most projects actually cost, so you know whether we're in the same ballpark before reaching out.
Portrait, street, editorial and event shoots. Includes edited high-res gallery and standard licensing. Multi-day and campaign work quoted separately.
Photo and video combined in a single shoot day. Social-ready edits, paid-ad usage rights and a pre-shoot strategy call included.
Brand films, documentary coverage, reels and event video. Full production, colour grade and one round of revisions. Complex multi-day productions quoted on request.
How it works
Send an enquiry
Fill in the form below with your project brief and budget range. The more detail, the faster I can come back to you with a real number.
Scoping call
For anything beyond a straightforward shoot, we'll do a short call to align on the brief, timeline and deliverables before any quote is sent.
Proposal & deposit
You receive a written proposal with a fixed quote. A 50% deposit secures the date — no date is held without it.
Shoot & deliver
We shoot, I edit, you get your files. Typical turnaround is 5–7 business days. Rush delivery available at an additional rate.
Digital downloads
PDF guide
Fujifilm X100V / X100VI Street Settings Quickstart Guide
digital download
Get it on Gumroad →The person behind the lens
"I'm drawn to the moments between the moments — the pause, the glance, the ordinary made extraordinary by light."
I'm Yu (Jay) Fei — photographer, videographer and content creator based in Sydney, with 7 years behind the lens shooting editorial, street and documentary work for brands, publications and artists who care about how their story is told.
Beyond client work, I share my process through gear reviews, tutorials and long-form content on YouTube — 20,500 subscribers and counting — breaking down the craft without the gatekeeping.
When I'm not shooting, I'm building tools to help other creators work better: camera settings guides, presets, LUTs and courses distilled from years in the field.
Gear & tech
Two of the most talked-about compact cameras going head to head. Real-world shooting across street and documentary to find out which one actually belongs in your bag.
After a month of street and documentary shooting, I'm breaking down why this pocket rocket might be the perfect — or most frustrating — camera for you.
After a month of real-world testing across every kind of shooting situation, the X-T30 III might just be the most well-rounded camera of 2025.
The newsletter
New work, behind-the-scenes, gear thoughts and occasional essays on craft. Straight to your inbox. No spam, ever.
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Work together
Open to editorial commissions, brand campaigns, event coverage and creative collaborations. Drop me a message and I'll get back within 48 hours.
